Simon Sellars, Applied Ballardianism (Urbanomic, 2018)
I have never cared that much for science fiction, or Ballard for that matter, save for a handful of short stories. Which is obviously not the best way to start a review of a book you are passionate about and which is entitled Applied Ballardianism. But monikers and references, as always, can be fundamentally misleading, to the extent that they can be reappropriated, reinvented, and deformed—to such an extent that, in the end, they may as a matter of fact have no association with their point of origin other than a thin connective tissue of impressions, personal experiences, and vague affiliations which are subordinated to the course of time, and therefore subject to change and impermanence. Such is the case with Simon Sellars’s cross-genre work, in which (his [over-]interpretation of) the Ballardian worldview is applied to his conceptions of himself and the world in which he lives.
I fear that my reading of Applied Ballardianism may in fact be a betrayal of Sellars’s work. But the very fact that a reader can take the liberty of seeing a work in terms of their own personal sphere, can re-cognize what has already been cognized by the author, is an indication that we are in the realm of the greatest works of literature, where you are charmed, fascinated, and compelled to reinvent the text in your inner personal space, to see it as a map for how you should repeat this journey in your own terms, regardless of the stringent standards and constraints put in place by the genre, the work, or its writer. Indeed, isn’t this exactly how Simon Sellars approaches the work of Ballard?
Sellars’s encounter with Ballard does not bottom out in a Ballardian reality, though. If the Ballardian universe is how the reality of our modern world bottoms out then, surely, we can imagine building new counterfactual worlds on top of it, to make it unrecognizable or to re-cognize it. After all, what we call a foundation is merely a combination of dirt and water on the basis of which the most dazzling edifice can be erected. In other words, even if we take the Ballardian universe to be the ultimate substratum of our contemporary reality, nothing—other than the atrophy of our own imaginations—prevents us from going on to build new worlds on top of and out of the ruins of Ballardian atopias, using methods similar to those with which Ballard constructed his own world from the rubble of the twentieth century. This is how Sellars’s work at once remains faithful to Ballard and becomes disloyal to it. And if Sellars has reinvented Ballard in accordance with his personal journey and inner space, then why shouldn’t we do precisely the same thing with Applied Ballardianism?