Social media… so easy anyone can do it, right?
Wrong. Social media is no longer one of those things that you can hand off to the youngest person in your company and let them run with it. It’s not one of those things that your office manager can handle.
Effective social media requires strategy. It requires a certain skill set, and chances are pretty good that no one in your organization possesses these skills. That leaves you with 2 options:Hiring a new employee is expensive. They might quit in 2 months and then you have to hire another one.
Just because everyone knows how to use Facebook in 2016 doesn’t mean that they know how to USE Facebook in 2016.